Museum of Shakespeare announced for London, opening Spring 2024
Visitors will discover London’s first theatreland as they live a day in the life of Shakespeare, exploring interactive experiences and the archaeological remains of The Curtain Playhouse, revealed to the public for the first time
SHOREDITCH, LONDON – SPRING 2024 – Museum of Shakespeare, a new immersive and interactive permanent experience transporting guests to the 16th Century to walk in the footsteps of the famous playwright, has today been announced and will open in Shoreditch, east London in Spring 2024.
Set within the archaeological remains of The Curtain Playhouse, one of only two scheduled ancient monuments in Hackney, visitors will be able to immerse themselves in the culture of Elizabethan London to learn about the life, inspirations, and creative process of William Shakespeare. The museum experience will include original objects from the time alongside multisensory experiences and a chance to walk on the stage where Shakespeare presented plays such as Romeo & Juliet and Henry V.
Hosting a variety of activities from plays to fencing matches, The Curtain Playhouse was a cultural and social centre for the city during the life of Shakespeare. An archaeological excavation of the site during 2011-16 revealed its remains, with the Museum of Shakespeare now making them publicly accessible for the first time, enabling scholars and the public alike to learn more about this important site and its fascinating history.
Located three metres underground and four centuries back in time, guests will be immersed in a fantastical retelling of a day in the life of William Shakespeare, presented through dynamic experiences, innovative theatrical technology and archaeological discoveries. Set in the year 1598, a time of great creative risk and opportunity for a young Shakespeare, visitors to the Museum of Shakespeare will soak up the sights, smells, sounds and people that inspired his plays, as well as have the chance to take centre stage and demonstrate their own flare for performance and creative storytelling.
"All the world's a stage and all the men and women are merely players" - As You Like It.
Standing above the remains of the stage, visitors will be surrounded by a projected reconstruction of the Playhouse, presenting a unique opportunity to stand in the heart of the theatre experience, whilst AI technology will place guests in animated performances and scheduled workshops will bring audience creativity to life.
The Museum of Shakespeare has been created by leading creative studio Bompas & Parr in collaboration with Museum of London Archaeology (MOLA) and Historic England, alongside a panel of Shakespearean academic advisors, and will be housed within The Stage development delivered by Cain International alongside McCourt Global, Galliard Homes, Vanke, Investec and The Estate Office Shoreditch.
"The Museum of Shakespeare will bring a unique proposition of culture, entertainment and history to the heart of Shoreditch. We are thrilled to be working with Bompas & Parr to deliver a brilliant experience that will reinforce The Stage’s position as one of London’s most exciting destinations" - Jonathan Goldstein, CEO of Cain International
"We are delighted to be working with Cain and The Stage’s wider investment consortium to create a new cultural attraction with such rich history and potential. The Museum of Shakespeare will be the most ambitious project that Bompas & Parr has undertaken and is in line with our mission to create location-based experiences that make London a more interesting place and a city unrivalled in its cultural importance and reputation for world-class entertainment. This will be Shakespeare as you have never experienced it before.” - Harry Parr, Co-Founder of Bompas and Parr
Opening its doors in 1577, The Curtain Playhouse was home to Shakespeare’s earliest performances with Lord Chamberlain’s Men showing between 1597-1599 and Henry V believed to have debuted there along with many other plays we know and love today.
"It’s fantastic that Elizabethan London’s longest-lived playhouse, which has so many stories to tell about creativity and opportunity, can adapt once more to show how performance worked, why it mattered, and why it still does today. It offers the chance to meet Shakespeare in the play-ful culture of his age as well as ours, amongst businesswomen and ambitious stand-up comics, innovative craftspeople and bold storytellers.” - Dr Callan Davies, University of Roehampton, author of What is a Playhouse?
The buried archaeological remains of The Curtain were exposed in 2011-16 during a number of excavations by Museum of London Archaeology (MOLA) and are now preserved in situ. Along with the stage itself, evidence of tenement buildings that were erected following the closure of the Playhouse were also found, alongside fascinating artefacts including money box tops and tobacco pipes. It is one of only a handful of sole-purpose Elizabethan playhouses clearly identified as an archaeological monument in London, and one of the earliest surviving examples of a non-polygonal theatre.
“Leading the excavations on the site of the Curtain, one of London’s earliest and longest-lived playhouses that have transformed our understanding of Early Modern performance, has been an immense privilege and I am very much looking forward to the next chapter in the history of The Curtain when the Museum of Shakespeare opens its doors in 2024.” - Heather Knight, Senior Archaeologist, MOLA
NOTES TO EDITORS
- Museum of Shakespeare will open in Shoreditch in Spring 2024 as part of Cain International’s development of The Stage
- Museum of Shakespeare contains the scheduled ancient monument, the Curtain Playhouse where Henry V and Romeo & Juliet were premiered
- Further information and tickets will be announced in due course, please sign up to the www.bompasandparr.com newsletter for the latest updates
ABOUT THE STAGE DEVELOPMENT
The Stage comprises over an acre of public space, with more than 400,000 square feet of showcase living, office, retail and leisure space, set within new and historic buildings crowned by the excavated 16th Century remains of The Curtain Playhouse. With retail and leisure space, a Victorian viaduct, a pavilion providing restaurant & leisure space plus a spectacular roof terrace, The Stage will be a vibrant and stimulating neighbourhood, arranged around four outstanding new buildings, a public piazza and a new heritage centre.
ABOUT CAIN INTERNATIONAL
Cain International (‘Cain’) is a privately held investment firm focused on real estate and business opportunities that shape the fabric of global gateway cities. The firm currently manages $15 billion in assets through its real estate equity, real estate debt and private equity platforms. Cain is a partnership between its CEO, Jonathan Goldstein and Eldridge. Cain International Advisers Limited, the firm’s asset management and investment advisory division, is an SEC-registered investment adviser. For additional information about Cain please visit www.cainint.com.
ABOUT BOMPAS AND PARR
London based, operating globally, Bompas & Parr is recognised as the leading expert in multi-sensory experience design. The studio works with commercial brands, artistic institutions, private clients and governments to deliver emotionally compelling experiences to a wide variety of audiences. Sam Bompas and Harry Parr first came to prominence through their expertise in jelly-making, but the business rapidly grew into a fully-fledged creative studio offering food and drink design, brand consultancy and immersive experiences across a diverse number of industries.
The founders’ backgrounds in marketing and architecture play a key role in the positioning and nature of the studio’s output and, along with a diverse spread of talents among the 20-strong team, Bompas & Parr activations boast a bold ambition, distinct aesthetic style and interpretive vigour that’s unrivalled among creative agencies. The studio works to experiment, develop and produce projects and experiences as well as provide strategy, analysis and advice for brands to increase consumer engagement through experience design.
Genre-defining projects include Alcoholic Architecture, an inhabitable cloud of gin and tonic; the world’s first Multi-Sensory Fireworks display for London New Year’s Eve 2013; and the Taste Experience for the Guinness Storehouse in Dublin. Bompas & Parr also founded the British Museum of Food, the world’s first cultural institution exclusively dedicated to food and drink and has published six books that explore humankind’s relationship with food.
Bompas & Parr works with brands such as Coca-Cola, Johnnie Walker, Mercedes, Vodafone, and LVMH as well as cultural institutions such as The Barbican, and San Francisco Museum of Modern Art.
The studio is based in South London but in the past year has realised projects on practically every continent.
bompasandparr.com // @bompasandparr
ABOUT MOLA
MOLA is an experienced and innovative archaeological and built heritage practice, independent research organisation, and charity. With more than 430 staff in London, Bristol, Northampton, Chester and Basingstoke, MOLA has been providing independent, professional heritage advice and services for nearly 50 years. Find out more at mola.org.uk, on Twitter, Facebook and Linkedin.
Priya Suman